Fresno's New Focus on Downtown & Revitilization

Congrats to Craig Scharton, Travis Sherdian & Elliott Balch as they began a new adventure at the City's newly formed Downtown & Community Revitalization Department. At the press conference held yesterday in downtown Fresno, Mayor-elect Swearengin announced that this new team will replace the Economic Development department.

Craig spoke to the team’s focus on great design & planning, increasing foot traffic and business districts in downtown, locally-owned businesses and community-led design in the surrounding neighborhoods (Lowell, Jefferson & West Fresno). These are all strategies mentioned in the Creative Economic Council Report that Craig along with others in Creative Fresno helped produce.

Ashley has assembled a great team with the passion and capacity to foster change in our city. Craig has been a man on a mission to revitilize downtown and its surrounding neighborhoods since being on the Fresno City Council in the 1990s. Since 2006, Craig has served as the CEO of the Central Valley Business Incubator and the Claude Laval WET Incubator that provides technical assistance for locally-owned businesses. Craig has also served as the executive director for Main Street Hanford and the Pleasanton Downtown Association, both organizations with the goal of developing and promoting the downtown community (more on Craig and the Incubator). Elliott is the current district director for Assemblymember Juan Arambula (D-31) and Chair of the Fresno Downtown Association. He spreadheaded the Association's successful Fulton Plaza Thursdays that brought thousands to the Fulton Mall for the local music & food festival. Travis is currently at the Central Valley Business Incubator with Craig as the Member Service Director and previous managed Public Relations at Astone. He is currentl the chair of Creative Fresno. But what have they gotten themselves into?

Downtown has many challenges. Fulton Mall foot traffic sometimes is one (depends on when you go). Others included finding the balance of viable businesses that respects the commitment current vendors have made while fostering an environment that encourages new enterprise into downtown.

There is a desperate need to integrate the surrounding neighborhoods into the plans for downtown as they impact the perspective and vitality of Fresno.

The Super Six?

The department will needed all the help they can get. Craig will be joined by Wilma Quan, Elaine Robles-McGraw and Elizabeth Johanson who will focus on redevelopment, neighborhood revitalization and multicultural marketing & enterprise. Elliott and Travis will focus on downtown and local small businesses. Members of the department will start on the same day Mayor Swearengin takes office on January 6.

Fresno's Black Buying Power?

Annual Black Purchase Power in Fresno County?

$486 Million (Source: 2000 Census)

Based on the Selig Center for Economic Growth's estimation that national black buying would grow 34% over five years could have local buying power in 2007 more than $652 Million.

Selig estimated national black buying power to be $847 billion while minority toppled more than $2.1 trillion in 2007.

Who passed the Cheese?

The community opposes an odorous milk & cheese waste processing plant in West Fresno

On Wednesday, December 17, a group of about 30 concerned citizens and organizations won their plea before the Fresno Planning Commission asking them to uphold the City's decision to not allow the southwest Fresno Cottonwood Creek South Gate facility to operate. Cottonwood Creek Consultants, a locally owned renewable technology company had operated a single cell protein production facility that processed water waste from milk and cheese industries into caloric feedstock for animals, appealed to the Commission about the revocation of their site plan.

Recently retired planning director, Nick Yovino had revoked the site plan that allowed them to operate this fall after working with Cottonwood Creek for eight months with no resolve on numerous solid waste and public nuisance violations and citations at the plant due to odor and overwhelming air-borne chemicals. The City's code enforcement department was asked by Yovino to investigate the situation after the former director, others members of city staff and the community went on a tour of the Darling International meat rendering plant in October 2007. The group noticed a significant odor that wasn't coming from Darling as it was not online at the time but from the adjacent city-owned South Gate Pre-Industrial Wastewater Plant. Yovino promised to have the situation investigated as the group noticed four uncovered pools of foaming water and milk products.

In the appeal case heard before the Commission, code enforcement officers testified under oath that the odor and the chemicals presence were so strong it was difficult for them to stomach staying on site but for a few minutes. The City also cited speaking to homeowners at the Habitat for Humanity subdivision at West & Church stating they could not open their windows due to the pervasive odor that persisted throughout the day. A neighboring business & property owner located at the corner Church & Walnut testified that he had difficult keeping employees and lost potential tenants because of the odor. The site plan was revoked due to violations of the conditions that the City was sold on by the owners that the operation would emit no odor.

The owners armed with the staff, consultants and the Central Valley Business Incubator spoke to the merits of the demonstration site and how it produced 200,000 gallons of recycled water a day available to water-starved Westland Water District for irrigation along with a resalable product from the milk waste-feedstock. One commissioner countered that the quantity of water was relatively small given that 27,000 gallons are needed to do a one inch irrigation of one acre of farm land (how did we calculate that?) and the Westlands is compromised of 600,000 acres.

The Incubator argued that the pain should be tolerated in order to support a locally headquartered company that would produce jobs (presently 18 employees) and build up the renewable/recycling industry. Members of the community countered that the smell was too profound especially in a one-mile radius of five schools (preschool-12), four churches, and hundreds of residents. Also Sarah Sharpe, Environmental Health Director from Metro Ministries and Edison High alumnus spoke to the potential unknown health hazards that the facility may present in its' open air biological processing.

The owner and regional investors also spoke to the $3 million investment they had made into the project, which they didn't expect to make a significant return for another eight years. Tate Hill, Chair of the District Three Implementation Committee stated the Edison/Southwest Fresno Merger II Advisory Planning Committee approved the project on the contingency that the site would do no harm. He was concerned about the odor's impact on the Housing Authorities' HOPE VI Project that has $20 million of federal funding along with the $100 million plus of potential commercial and housing development in the surround area.

Among the individuals that came out for the almost four hour agenda item included representatives from California Rural Legal Assistance, The Concerned Citizens of West Fresno and the National Network In Action that spoke in support of the city's action. At the end, the Commission agreed the City and voted unanimous to deny Cottonwood Creek's appeal.